As you scale and grow your business, you need to apply the right capital-raising strategy for your equity. There is a difference between real estate syndication and a real estate fund, and each has its own unique pros and cons. Additionally, you also have to find an audience to listen to your pitch and get them to invest. Seth Ferguson knows all about syndication and funds. He began his real estate career over 14 years ago on the residential brokerage side. There, he came up with the idea for his first book. After its release, Seth realized the true power of positioning yourself as a thought leader and adding value to others. He then decided to build on the idea of being an authority in the real estate space to reach the masses and generate more revenue.
Seth faced a critical moment in his life where he lost everything he owned to a former spouse but reframed his story and turned it into a victory. Today, he is a TED talk speaker, podcaster, author, and investor. Seth continues to build his brand around real estate to reach his own goals while also helping others get there much faster. He’s the CEO of Multifamily Real Estate Investments Inc, the founder and broker Ferguson and Co. real estate team, and the founder of The Multifamily Conference. Here, we discuss how Seth broke into multifamily and was able to scale his business. We also talk about the differences in real estate investments in the US and Canada, the ins and outs of syndication and real estate funds, and how Seth was able to position himself as a subject matter expert.
What’s Inside:
- How Seth began investing in multifamily properties.
- Differences between real estate investing in Canada and the United States.
- How syndication works and how it differs from a real estate fund.
- How writing a book impacted Seth’s success as a thought leader.
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