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Damon Burton is the CEO of SEO National, where he and his team help companies boost sales and get brands noticed by their target audience – including people looking for investors and generating leads through search engine optimization (SEO). He is a contributing writer for Forbes and was a featured writer on Buzzfeed and USA Weekly. For over a decade, he became an expert at search engine optimization and has gone on to build an international search engine marketing company that’s worked with NBA teams as well as Inc 5000 & Shark Tank featured businesses.

In this episode, Damon explains how personal branding, content strategy, and marketing are big when it comes to raising capital for real estate deals. Additionally, we dive into how you too can apply digital media to build your real estate portfolio.