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Allan Langer is a best-selling author, sales trainer, keynote speaker, and marketing expert that has close to three decades of experience in the world of sales, content marketing, consumer influence, and what he calls the “art of inherent human behavior.”

In today’s episode, Allan shares his secrets to enticing investors to believe in you and your story. It isn’t just about “sales,” but rather establishing a connection with the other person in a way that solves a problem. Additionally, he goes into how you as a real estate entrepreneur can sell yourself to brokers and sellers.