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Brendan Kane is an Innovation Analyst for Fortune 500, brands, and celebrities helping them to unlock value and transform their businesses. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world that worked with brands such as Disney, Fox, NBC, Netflix, LinkedIn, and many Fortune 100 companies. Brendan started his career at Lakeshore Entertainment, where he oversaw all aspects of their interactive media strategy. He worked on sixteen films that generated a worldwide gross of $685 million and pioneered the first-ever influencer campaign to effectively promote Lakeshore’s movies. He went on to build social media applications and digital platforms for celebrity clients such as Taylor Swift, Rihanna, Michael Strahan, supermodel, and Adriana Lima. Brendan is the author of “Hook Point: How to Stand Out in a 3-Second World”.